The left brain is responsible for logic and math acumen, the right brain houses spatial and visual acuity. Paratactic offers a full set of graphic design and front-end coding skills in one talented mind.

Over 10 years of making websites gives me an advantage over the average coder or designer. I have the expertise to give your ideas both form and function. I'll design it along with you, and code it quickly and cleanly.

It's a word I picked up in a college comparative literature class that stuck with me.

From Wikipedia:

"Parataxis (from Greek for 'act of placing side by side'; fr. para, beside + tassein, to arrange; contrasted to syntaxis) is a literary technique, in writing or speaking, that favors short, simple sentences, often without the use of conjunctions...in which two images or fragments, usually starkly dissimilar images or fragments, are juxtaposed without a clear connection. Readers are then left to make their own connections implied by the paratactic syntax..."

In other words, by presenting the viewer with images that aren't obviously related, one engages the mind, challenging the viewer to solve a riddle. This gives the design a lasting impression.

Expert		with Mac OS and Windows operating systems
Expert		with ImageReady, Photoshop, Illustrator, Flash, Dreamweaver, Bare Bones Edit (BBEdit), LIghtroom, and Aperture
Expert		with Web browsers, FTP, and email
Intermediate		with InDesign, Quark Xpress, Excel, and Word
Basic		with video and audio editing software

Expert		with HTML, XHTML, and CSS
Intermediate		with JavaScript and XML
Basic		with ActionScript, PHP, ASP, and JSP

Expert		with web slicing, digital photography, image scanning, photo retouching, image masking, and vector graphics
Intermediate		with illustration and storyboarding

Expert		with wireframing
Intermediate		with information architecture

Including Project Management, Information Architecture, Wireframes, Original Page Design, HTML, CSS, JavaScript

Including Timeline Animation, ActionScript Modification Including Wireframes, Minor Design, HTML, CSS, JavaScript Including HTML, CSS, JavaScript Including ASP, JSP, PHP Including Information Architecture, Wireframes Including Basic design, HTML, CSS, JavaScript

We meet to develop a MARKETING STRATEGY, explore design themes, and discuss the goals of the site. I create an INFORMATION ARCHITECTURE that gets the user quickly to the information he or she needs. This process leads to WIREFRAMES, or "page skeletons", that determine how pages will be structured visually and what technology will hold them together.

With the site's underlying structure finalized, the design process begins. Mockups that represent the site's overall visual design are produced via graphics software. After one or two rounds of revisions the design is finalized.

The final design is SLICED into Web graphics and CODED into PAGE TEMPLATES with functional navigation, links, images, and scripting effects. The templates are tested for cross-platform compatibility.

Content is added to the pages and they undergo more testing. Functionality is perfected and the result is reviewed by the client.

Any remaining issues are fixed before the finished, fully-functional site is released into the wild. SEARCH ENGINE OPTIMIZATION is performed to ensure the highest ranking in search results.